The name Affliction, which means “pain and suffering due to adversity” was hand picked as a play on words from their previous experience in the fashion industry which is notoriously difficult and cutthroat. The self-proclaimed shy and anti-social partners, coming from backgrounds in graphic design and screen printing, quickly realized that they had started a trend that would not soon end. It all started with an idea to make a small line of tees that were truly unique and were premium in fit, fabric, wash, and art.
The brand is clearly not for everyone, and they don’t want it to be. Affliction is rooted in a passion for creating truly unique clothing that is as much a work of art as it is fashion. Have you ever seen a t-shirt with a unique distressed or tie dye wash and extremely detailed art? Yes? Well, Affliction is to thank for that. They created a huge trend and they aren’t planning on stopping any time soon. They spend countless hours perfecting their illustrations with the intent of printing this fine art on premium cotton.
As they have mastered their fine art of printing and washing, they have quickly become experts of many other aspects of the industry. Their denim, t-shirts, wovens, and outerwear show amazing amounts of quality and creativity and complement the tees. Their hard work and dedication is clearly displayed in their product, and they feel that these first ten years of business have just been training for what is still to come.